How to Promote Your CD Release Party Part 1
So you are releasing a new c.d. in a couple of months and you want people to know about your new music, right? There are a few things that should happen simultaneously about a month or more leading up to your c.d. release party. There are actually quite a few things a band or solo artist can do to create a buzz around their new release. I’m going to share some ideas that my band Ledaswan did to promote our new album NUM83R5’s c.d. release party, assuming you are in a local band. My band wanted to have a strong lineup for our c.d. release party. You want this for your c.d. release party too because the more bands that have a strong draw, the more reason for people to come to your release party. Also, try to make the bill with genres that coincide but work together. For instance, we had a really energetic rock band, a goth, and semi-acoustic act on our bill. There was something for everyone, but it also made sense. You don’t want to have all the bands on the bill sound too much alike, for example, an all indie-rock lineup. This can narrow your audience and make it less interesting.
You also want to invite bands that are good at promoting their own shows and are fans of your music community. This way you’re not the only band promoting your c.d. release. You want to ask acts that are not afraid to go out, shake a few hands and meet a few people, and hand them a flyer. Yes, an actual physical flyer. And of course your band will be doing a lot of this flyering as well (you should be doing this for a majority of your shows). Once you have the lineup situated we can move on to the next level, the street team. A street team can be an invaluable asset to promoting your c.d. release party. This is something that Ledaswan did to help get our 2,000 color flyers distributed. We put out a posting on our facebook page for a Ledaswan street team and a couple fans volunteered. You want to make sure you ask them what their strengths are, for example, Joe might be a people person and won’t mind going to a crowded college campus, chatting people up and handing them a flyer. While Mary on the other hand is more comfortable handing out a few flyers at her evening job to customers or whatever. We were actually a little surprised at how eager our fans were to help us. But the thing is if they are fans, they want you to succeed and are more than willing to help promote your band. So gathering a street team is quite an effective way to market your music and show. We offered our street team special perks like a free copy of the c.d. and t-shirt.
Word of mouth also helps a lot, this just means people are talking about your new c.d. and c.d. release party. We told everyone that we were releasing our c.d., all our family and friends, to the guy at the corner store. You want to go out to shows and flyer, meet new people, have a few drinks and some fun! Furthermore, thinking back in the past year or more, my band was constantly posting videos online showing people our new material we were working on. So this created a sort of “awareness” that you are working on new material and it keeps the anticipation level up.
So now let’s review. You want to really consider 1. Strong and diverse lineup 2. Street Team 3. Printing at least a couple thousand flyers 4. Tell everyone “word of mouth.” This will end part 1 of “How to Promote Your CD Release Party.” The next two posts will be on how to let the media know about your c.d. release party and online presence and promotion. Keep in mind all these things need to happen simultaneously.
by: Erica Monzon -Local782
resources: http://www.suite101.com/content/creating-and-running-a-street-team-a26140